Funnelytics vs MarketPlan
Funnelytics vs MarketPlan
make the right call
Funnelytics centres the customer journey and its data. MarketPlan brings mapping into a wider campaign planning and collaboration workspace.
The short answer
Choose Funnelytics for journey analytics and attribution. Choose MarketPlan for campaign planning, collaboration, and live integrations. Choose Wireslate for the lean planning layer before either system is instrumented.
Wireslate is best when
Teams deciding whether their next bottleneck is measurement or campaign coordination.
Start with a blank board, a template, an import, or an AI draft. Add the assumptions that matter. Wireslate keeps the visual story and the business case together.
Choose a specialist tool when
The specialist workflow is the priority
- Funnelytics: its specialist workflow is the priority.
- MarketPlan: its specialist workflow is the priority.
Feature-by-feature
| Decision point | Funnelytics | MarketPlan | Wireslate |
|---|---|---|---|
| Visual funnel mapping | Yes Journey mapping and forecast canvas. | Yes Campaign mapping and planning. | Yes Funnel-first whiteboard and marketing components. |
| Financial modelling | Yes Forecasting and optimisation scenarios. | Yes Forecasting and projections. | Yes Live assumptions for people, revenue, cost, and profit. |
| Live data | Yes Connected journey data and attribution. | Yes Live Mode analytics and integrations. | No Planning and modelling; no native live attribution. |
| AI assistance | Yes Vision AI Insights are documented. | No No comparable AI funnel-generation workflow identified. | Yes AI generates variants and imports files/images. |
| Screenshot/social/Markdown workflow | No No comparable workflow identified. | No No comparable workflow identified. | Yes One-link screenshots, social-style preview cards, and AI-ready Markdown export. |
| Collaboration and sharing | Yes Shared maps and team views. | Yes Team/client collaboration and permissions. | Yes One editor at a time; others can view/comment, and boards can be shared, duplicated, or exported. |
Why marketers keep choosing Wireslate
Wireslate is not a general whiteboard with a funnel template. It is built around marketing workflows: mapping the journey, modelling the economics, and handing the decision forward.
Bring your existing work into Wireslate
Bring your existing work with you
Keep the strategy. Upgrade the model.
You do not need to rebuild from a blank board. AI import interprets the shapes, labels, and arrows in an image and recreates their meaning as an editable Wireslate variant.
Frequently asked
Is Wireslate a replacement for Funnelytics vs MarketPlan?
It depends on the job. Wireslate is a visual planning and modelling workspace with calculations, scenarios, AI, and shareable outputs. It is not positioned as a native live attribution tracker.
Can I import a funnel I already built?
Yes. Export an image where available, or take a screenshot of the flow. Upload it to Wireslate AI import to create a new editable variant.
Sources and methodology
Claims were checked against public product and help material. A red X means the feature was not identified in the reviewed material; a yellow ~ means the tool has a related capability but not the same workflow. These are not claims about every plan or future release.
Make your next funnel easier to explain.
Map the flow, run the numbers, and share the thinking - all in one Wireslate whiteboard.