The component library holds every ready-made funnel step you can add to a whiteboard. Open it with the Components button in the left toolbar, then drag a component onto the canvas or click it to place it.
Use the search box at the top to find a component by name.
Categories#
Traffic#
Where your visitors come from. Includes organic and paid versions of Meta, Facebook, Instagram, Google, YouTube, TikTok, LinkedIn, Pinterest, and X, plus Display Ads, Email, Influencer, Podcast, Referral, Affiliate, and Direct traffic. Paid sources come with a Cost per Click line prefilled so you can model ad spend right away.
Pages#
The pages people land on and move through: Homepage, Landing and Opt-In pages, Sales Page, Video Sales Letter, Checkout, Upsell and Downsell pages, Webinar pages (registration, live, replay, thank you), Pricing, Product, Quiz, Survey, Blog Post, Case Study, FAQ, Testimonials, Members Area, Community, and more.
Actions#
The conversions and events that matter: Purchase, Subscription, Add to Cart, Lead / Opt-in, Booking, Phone Call, Free Trial, App Download, Webinar / Video, Upsell / Cross-sell, and also Refund and Cancellation / Churn so you can model the money going the other way. Revenue-generating actions like Purchase come with a revenue line prefilled.
Emails#
Every email in your sequences: Welcome, Newsletter, Promotional, Abandoned Cart, Onboarding, Order Confirmation, Webinar Invite, Renewal Reminder, and many more. Emails pass people through from the previous step, or act as a starting point when nothing is connected before them.
Costs#
Fixed operational costs that affect your bottom line without being funnel steps: Employee, Software, Materials, Real Estate, Shipping, Inventory, Services, Utilities, Vehicle, and General Expenses. Each one prefills a flat total cost line.
When nothing fits#
Every category also includes a Custom component you can rename and give your own icon, for the steps no library covers. See Custom components and icons.