Variants and scenarios let you test ideas without breaking what you already built. They answer the two big "what if" questions:
- Scenarios change the numbers: what if traffic doubles, or conversion drops?
- Variants change the structure: what if I add a webinar, or remove the sales call?
Scenarios: your metric playground#
A scenario is a copy of your funnel's numbers inside the same variant. Use scenarios to test different cost-per-click values, conversion rates, prices, and costs, and instantly see the effect on your net profit. Your funnel steps stay the same; only the metrics change.
Typical setup: a Target scenario with your real numbers, an Upside scenario, and a Downside scenario.
Variants: alternative funnels#
A variant is a different version of the funnel itself, with its own steps and its own scenarios. For example:
- Variant A: Lead Magnet → Email Sequence → Sales Call
- Variant B: Webinar → Sales Call
Compare them side by side and let the numbers pick the winner.
The switcher#
The variant and scenario switcher lives in the top bar, right after your whiteboard's name. Click it to open the full tree of variants and scenarios, where you can:
- Switch by clicking any scenario
- Add a variant or scenario, or duplicate an existing variant
- Rename by clicking a name
- Delete what you no longer need
- Compare: each scenario shows its net result with a small bar, so the comparison is visual at a glance
Let AI do the work#
Instead of copying numbers by hand, you can ask AI to generate scenarios (best case, worst case, target) or whole variants (add an upsell, optimize the funnel). See Generate funnels and scenarios with AI.